http://www.youtube.com/watch?v=HGmRKSds9OY
This new Kindle ad shows its advantage when you want to read and the screen must be exposed to the brightness of the sunlight.
Who reads digital books at a resort honestly? Answer: Girls that look good in a bikini and wear really expensive sunglasses 
KINDLE IS 10 times better than the iPad when reading ebooks!
Kindle price: $139 USD